Wholesalers Lower your cost per deal

Mail the 300. Not the 3,000.

Farmrix ranks every owner in your market by how likely they are to sell — so wholesalers mail the short list, keep the rest of the budget, and lower cost per deal.

First 10 postcards on us
How wholesalers close more from less mail
“We cut the list from 3,000 to the 300 owners most likely to sell — booked more callbacks and our cost per deal dropped on the first batch.”
Devin R. · Wholesaler, Columbus
less spent blasting owners who were never going to sell
vs blasting the list
~90%
from a ZIP to mailed — no list-stacking, no mail house
Setup time
5 Minutes
a focused 300-owner drop runs ~$155 vs ~$1,400 to blanket — one assignment covers months of mail
ROI*
~9×
The problem

Most wholesaling mail is a guess.

You pick a ZIP, pull 3,000 records, and mail everyone — most never had any intention of selling. Farmrix shows you the few hundred worth mailing before you spend a dollar.

Without Farmrix The guess
Pull a 3,000-record list and hope the deals are in there
Mail every owner the exact same postcard
No idea which owners are actually likely to sell
Burn your assignment fee on postage to dead ends
No way to tell which mailer booked the call
With Farmrix The Farmrix way
Mail the few hundred owners most likely to sell
Every owner ranked by likelihood to sell
Spend only on owners worth the postage
Lower cost per contract, not per postcard
See which mailer drove the callback
Designed to cut wasted mail Built to prioritize the right doors Made for responsible outreach
The better way

Mail fewer owners. Reach more sellers.

Watch how Aeline turns a ZIP code into a tracked, market-backed campaign, one step at a time.

Step 01 / 06
Ask

Tell Aeline where to farm

Start with a ZIP code or neighborhood. No list to upload, no filters to configure. Just ask in plain language.

Aeline is reading the market…
Step 02 · Before you spend

Know where the opportunity is before you spend a dollar.

Farmrix reads the local market first — price direction, demand, and turnover — so you know which areas are worth your budget before a single postcard goes out.

Market Read · Norcross, GA 30093
Median sale price
Sale market
$0K
YoY +4.2% MoM +0.6%
12-month trendJun 25 → May 26
$318Kavg $331K$340K
Median rent
Rental market
$0K
YoY +2.1% MoM 0%
12-month trendJun 25 → May 26
$1.8Kavg $1.85K$1.9K
Inventory
Active sale listings
0
Active rentals: 77
YoY -7.2% MoM +1.4%
12-month trendJun 25 → May 26
198avg 209213
Days on market
Sale market
0d
Rental DOM: 41d
YoY -9.5% MoM 0%
12-month trendJun 25 → May 26
26davg 31d34d
New listings
New on sale market
0
New rentals: 12
YoY +6.0% MoM -3%
12-month trendJun 25 → May 26
29avg 3441
Market temperature
How this ZIP is behaving
ColdHot
72/100
Warm
Rental movement is rising
Read your market free
Step 03 · Who to mail

Spend less money mailing the wrong owners.

Instead of one giant list, Farmrix points you at the owners most likely to sell — so your direct mail budget goes to real opportunity, not dead ends.

Scanning seller routes
Rental owners
Owners renting out property in a market where rentals are sitting a little longer.
Top pick for 30093
Absentee owners
Owners who don't live at the property — often quicker to consider a sale.
Strong signal
Out-of-state owners
Owners managing from another state, mailing in from a distance.
Strong signal
Move-up sellers
Long-time owners who may be ready to size up to a larger home.
Worth testing
Downsizers
Owners likely past peak household size and open to something smaller.
Worth testing
Long-tenure owners
Owned ten years or more — a classic farming list to nurture over time.
Nurture
Find your sellers free
Step 04 · Tracking

Know what actually worked.

Every postcard carries a QR code, so you see which campaigns turned into scans, calls, and deals — and what each conversation actually cost.

Campaign performance · 30093 Live
Postcards mailed247
QR scans38
Calls & texts21
Deals created3
3 deals from 247 mailedEvery response attributed

See real responses

QR scans, calls, and texts tie back to the exact campaign that drove them.

Cost per response, not per postcard

Know what each conversation actually cost, so you can put money where it pays off.

Spot your best markets

Compare campaigns side by side and double down on the ones that convert.

Close the loop to deals

Follow each response through to the deal it became — not just a scan count.

Track your campaigns free
Step 05 · Direct mail

Launch direct mail without the busywork.

Farmrix prints and mails your postcards for you — addresses verified, QR tracking built in. No exports, no spreadsheets, no chasing a separate mail vendor.

Printed & mailed for you

First-class postcards produced and sent through Lob — no trips to the print shop.

Every address verified

Addresses are checked before printing, so you don't pay to mail dead ends.

QR tracking built in

Each postcard carries a unique QR code, so scans tie straight back to the campaign.

On-brand templates

Pick a template and Aeline drafts copy matched to the seller route.

Direct mail · Norcross 30093
Recipients Address Check Template QR Proof Cost Schedule
Farmrix
Hi, Sarah
Homes near 412 Oak St have been moving quickly. If you've thought about your options, I'd be glad to help.
Curious about your home's value?
Scan for a quick estimate
242 deliverable 5 risky
Launch your first mailer
Step 06 · Deal management

Manage every opportunity in one place.

Every reply becomes a lead. Track each one from first response to closing — follow-ups, notes, and next steps in a single pipeline built for acquisitions.

Every reply in one pipeline

Responses flow straight into your deal board — nothing gets lost in an inbox or a spreadsheet.

Follow-ups that don't slip

See who's waiting on you and what the next step is for every opportunity.

The full history at a glance

Calls, notes, and mail history for each owner, all in one record.

Built for acquisitions

Stages that match how investors actually close — from first contact to under contract.

Deal pipeline · 30093 5 active
New 2
S. Martinez
412 Oak St
QR scan
R. Chen
88 Maple Ave
Called in
Contacted 2
D. Okafor
17 Pine St
Appt set
A. Whitfield
59 Birch Rd
Follow up
Under contract 1
L. Park
230 Elm St
$240k
Start your pipeline free
Why wholesalers use Farmrix

More deals from the same budget.

Every dollar of mail goes further when it only reaches the owners most likely to sell.

Lower cost per deal
Stop paying to mail 3,000 when 300 hold the deals.
More conversations
Put your budget on the owners most likely to pick up.
Faster launches
Go from a ZIP to mailed in minutes — no list-building.
Less wasted mail
Verified addresses mean fewer postcards to dead ends.
Platform

Everything you need to go from ZIP code to closed deal.

Find sellers, send mail, manage every conversation, and see what's working — all in one place, with Aeline guiding each step.

Market Read

See which areas are worth your budget — in plain language, no analysis needed.

Find Sellers

Surface the owners most likely to sell in any market.

Seller Intelligence Score

Every owner ranked 0–1,000 so your budget hits the best doors first.

Direct Mail

Personalized postcards printed and mailed for you — no vendor required.

QR Tracking

See which campaigns actually drive calls and responses.

CRM & Pipeline

Track leads, replies, and follow-ups from first touch to close.

Aeline AI

Your AI assistant — give it the goal, it does the work.

Address Check

Addresses verified before printing, so you never pay to mail dead ends.

Analytics & Reports

See what's working — deliverability, responses, and deals at a glance.

Who it's for

Built for how wholesalers find deals.

Whether you're closing your first assignment or running multiple markets, Farmrix puts your mail budget on the owners most likely to sell.

Solo wholesalers

Lower your cost per deal and build a more predictable pipeline.
  • Start from one ZIP, no list to upload
  • Aeline drafts your postcard copy
  • Mail in minutes, not weekends

Wholesaling teams

Run multiple markets from one system, everyone on the same plan.
  • Shared market reads and routes
  • Assign leads across the team
  • Track every reply in one pipeline

New wholesalers

Skip the list-stacking and mail the right owners from day one.
  • Consistent, address-checked mail
  • Brand-safe templates
  • Reporting across every campaign
Get started

See who's most likely to sell — for free.

Read any market and rank owners at no cost — and your first 10 postcards are on us. You only pay when you pull verified data or send more mail.

Free to start

Start free

Read any market, see who's most likely to sell, and rank owners — all before you spend a dollar.

$0to scan & score
Get 10 free postcards
Included free
  • Unlimited market reads
  • The owners most likely to sell
  • Your first 10 postcards on us
  • Aeline AI assistant
Pay-as-you-go after that: verified data pulls and direct-mail postcards are billed only when you use them.
Responsible by design

Outreach you can stand behind.

Farmrix is built for professional, compliant farming — you stay in control of who you reach and what you say.

You approve every send

Nothing is mailed without your review. You control the audience, the copy, and the budget.

Verified, not wasteful

Address checks cut undeliverable mail, so you spend on real households — not returned postcards.

Clear, respectful copy

Postcards lead with a helpful, low-pressure message — no gimmicks, no manufactured urgency.

Start mailing smarter

See who's most likely to sell in your market.

Start free. Send your first 10 postcards on us and watch your cost per deal drop when you mail the 300, not the 3,000.

No credit card to scan and score.